iPhone - Getting Serious?
March 17th, 2009
So this evening marked a huge shift in the way what the iPhone works. Apple announced the new features that would be available in version 3.0 of it’s iPhone operating system, and, well, there are far too many to list. What is clear is Apple’s message that the iPhone can be a serious enterprise tool - something they started when they added support for Microsoft Exchange back in the 2.0 release of the OS. With all the new functionality, one question strikes clear in my head:
Can you turn an entertainment device into a reliable business device?
Well, let’s take a look at what the new OS will have to offer….
Productivity Features
Finally, we get cut, copy and paste functionality across all of the Apple apps (Mail, Notes, Messages etc). It’s a long overdue feature, but the technicalities of making it work seem to be responsible for the delay. Scott Forstal of Apple said “the user interface took some time, and we had to develop a pasteboard server that runs under all apps, then you have to protect from malicious code…”
We also get an Outlook style search as an ‘additional’ home screen. The new ‘Spotlight Search’ screen allows you to search across the phone - be it contacts, calendars, email, SMS or Apps - and delivers your results right there. It also searches IMAP servers you have configured on the phone. You can also load an app this way by just typing in the name of it - just like you can in the Windows Vista start menu.
Open Formats
There’s also now support for many more calendar formats, allowing you more flexibility with subscribed calendars, and a whole range of new APIs that will allow apps to evolve even further. Indeed Oracle have already announced new apps coming with the new OS. Apple are also allowing application developers to communicate with the native hardware and functionality - which means we’ll see far more applications that can target specific purposes.
So what does this mean?
Well, it means that the iPhone is becoming more of a serious contender to Windows Mobile and PalmOS based phones that always had the edge when it came to productivity. But what else? If you look carefully at the announcement, Apple are being woolly where it counts - dependable and reliable service. There were no announcements about battery life, which is one of the biggest iPhone grypes. There were also no promises of reliability, with Scott Forstal being quoted as saying “We want to ensure the highest reliability and uptime for our services, but we can make no guarantees”.
And it comes down to that one question: Can you turn an entertainment device into a reliable business device?
Well, Apple are trying - and on the face of things, it’s looking good. I think, however, that it’ll be some time before I entrust all of my business logic to a device initially designed for a posing teenager.
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I’ve been hearing the same comment from almost everyone I know who uses 
